The first step is to determine who IS your ideal prospect? You may even want to go so far as to sit down and write a paragraph or two about them. This will help you get inside the head of your ideal prospect. What do they need to know? What interests them?

Second Step: Go to Google Trends (http://www.google.com/trends). Check out the buzz for today. Pick a topic.

Once you have identified a topic, you can post something as simple as a brief comment on Facebook or Twitter. For example, Ramona S., one of our coaching club members, went to Google Trends and discovered that the First Time Homebuyer Tax Credit was a hot topic that day. She posted a brief comment on her Facebook profile about it and had 10 people write her back requesting more information about it. Of those 10, 3 were real buyer leads!

A more advanced strategy is to write an article and post it to your blog and to E-Zine Articles (www.ezinearticles.com). Writing a full article or a blog entry gives you instant authority and credibility. Nothing builds a relationship with your ideal prospect faster than well-written articles with great information.

Here are a few pointers for crafting a well-written article:

The Headline

The most important part of your article is your headline. Think about how newspapers and magazines use headlines just to get you to pick up the paper and read it. And so it is with your article. You may even want to start noticing headlines that catch your attention and keep them in a file that you can adapt and use for later reference. Be sure to incorporate your keywords so that your article gets found on the search engines. (Bonus Tip: The tabloids that you buy while waiting to check out at the supermarket are absolutely EXPERT at writing attention-getting headlines!)

The Body

Ideally, you will want to keep your article between 350-500 words in length. Write in a causal, conversational style. Avoid technical jargon or formal language. At least 5% of your article should be your keywords. This means that if you have a 500-word article, try to use your keyword about 25 times throughout. Keep your paragraphs no more than a few sentences. Use bullet points and subheads liberally. (Another Bonus Tip: You can outsource the transcription to www.elance.com.)

The Resource Box

This is a paragraph that appears at the end of your article. As Ezine Articles describes it, the body of the article is where you give. The Resource Box is where you take. This is where you promote your business and include a link to your website. The secret to the effectiveness of the Resource Box is giving someone a compelling reason to contact you. Even though this is where you finally get to sell, you must couch it in terms that will appeal to the reader. In other words, you must play the readers favorite radio station WIIFM ” Whats In It For Me?

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